Transgenerational Forces – The World Of Impact Makers

The visual expression of any brand begins with foundational pieces, like logos, signage, letterheads and graphic standards. “People equate familiarity with reliability and obscurity with risk” That’s brand recognition. And whether your organization focuses on products or services, you need brand recognition to be successful. Why;

It makes you look professional. You can’t be identified, let alone trusted if you use different colors and fonts every time.
It makes you recognizable. People need to be able to tell at a glance that an ad or product is yours without even reading your brand name.
It builds trust. People naturally equate familiarity with reliability, and obscurity with risk. If you’re buying a product for the first time and trying to decide between a dozen different brands, you’re more likely to reach for one you’ve seen before.
In short, you need a clear and consistent set of brand standards for everyone to follow.

What We Offer:

1. Logo & Identity

Logos. A logo should be treated the same way every time. Include dos and don’ts for the size, color and placement of your logo. If you have multiple versions of a logo, outline when it is appropriate to use each version
Colors. Choose one or two main colors and two or three accent colors – usually based on your logo colors and complementary contrasting colors.
Fonts. Choose two to three fonts to use on everything – typically one for headlines, one for subheads and one for body copy. You can mix serifs and sans serifs, and use different weights (i.e. boldface vs. lightface) to differentiate.
Language. Part of branding is imagining your brand as a person, which includes how they talk. Include general guidelines – like whether your brand voice is caring, informative or irreverent – as well as specific rules, like whether to say “healthcare” or “health care,” or whether to refer to your target audience as customers, clients, patients, guests, patrons or “our lords and masters.”
Imagery. Imagery may change with your campaigns, but since you should be using the same campaign for a few years at minimum, you should define the types of imagery in an updatable section of your brand standards. Is it illustration or photography? Black and white or color? People or objects or scenery? Realistic sketches or cartoonish iconography?

What to Include in Your Brand Standards

Great marketing is a combination of fearless ideas, elegant designs, penetrating research, complex technology and steely results live happily ever after. That’s why we approach every project from three different angles:

Insight

We start by learning as much as possible about our clients, their competitors and their audiences. This is where we combine research and analysis to develop a winning strategy.
We take advantage of any existing research – things like industry reports, satisfaction surveys and awareness and perception studies – and we often recommend even more.
We also talk to our clients’ employees and poke around in unexpected places, like website and social media analytics, search volumes and email metrics.

Creativity

We develop concepts that will grab attention while always hitting the target.
The work can involve storytelling, humor, gaming, neuromarketing techniques – whatever works best to win over the hearts and minds of our audience to reach our goals.
This is where our designers, writers, developers and digital specialists create the ads, websites, applications and experiences that connect people to brands; and where our PR pros and social media managers deliver earned media, amplification and engagement.

Technology

We look at emerging trends for the most efficient and effective ways to deliver our clients’ messages, from Facebook-integrated apps to mobile video.
Using things like predictive modeling, Google Analytics, social media analytics, and PR monitoring tools such as Meltwater, we track everything that can be tracked. Clicks, calls, web hits, registrations, applications, sales, donations, likes, shares – we methodically measure the who, what, when, where and how.
Using this data, we make adjustments to the plan – creative, media, etc. – to get results that take our clients from good to great.

2 . Creative Platform

Video Production: We have all kinds of tools in our belt to help you find the right creative idea for your brand. Whether it’s scripted adventures or documentary-style interviews, you’ll choose the direction and we’ll take care of the details.
Animation: Whatever best fits your brand, tells your story and tickles your fancy.
Photography: We focus on shooting food, lifestyle, products and portraits; high-concept photography, using trampolines and smoke machines; and step-by-step guides for using medical devices. Let us help you build a whole library of captured moments that can last you for years to come.

3. Video Production

Video is not just about moving pictures; it’s about moving people to action. Being full-service means we dig deep to understand your brand and your needs and then bring together minds in all different disciplines, from writing and cinematography to social media and analytics, to ensure every element of your video is designed to fit into your broader marketing strategy;

Insight

We start by learning as much as possible about our clients, their competitors and their audiences. This is where we combine research and analysis to develop a winning strategy.
We take advantage of any existing research – things like industry reports, satisfaction surveys and awareness and perception studies – and we often recommend even more.
We also talk to our clients’ employees and poke around in unexpected places, like website and social media analytics, search volumes and email metrics.

Creativity

We develop concepts that will grab attention while always hitting the target.
The work can involve storytelling, humor, gaming, neuromarketing techniques – whatever works best to win over the hearts and minds of our audience to reach our goals.
This is where our designers, writers, developers and digital specialists create the ads, websites, applications and experiences that connect people to brands; and where our PR pros and social media managers deliver earned media, amplification and engagement.

Technology

We look at emerging trends for the most efficient and effective ways to deliver our clients’ messages, from Facebook-integrated apps to mobile video.
Using things like predictive modeling, Google Analytics, social media analytics, and PR monitoring tools such as Meltwater, we track everything that can be tracked. Clicks, calls, web hits, registrations, applications, sales, donations, likes, shares – we methodically measure the who, what, when, where and how.
Using this data, we make adjustments to the plan – creative, media, etc. – to get results that take our clients from good to great.

Creative Platform

4. Public Relations & Social Media

Public relations is about information and influence. It’s getting your organization’s story to the people who need to hear it – even before they realize they do. A story in a major publication, on a TV broadcast or in a popular blog comes with built-in credibility. Add the direct connection to audiences that social media offers and you’ve got a potent combination.
Media Monitoring & Management: Social media makes this possible for organizations of all shapes and sizes. We help brands in consumer goods, health care, education and more build online communities that connect to other touchpoints, like stores, websites and events. And while our social media managers keep the conversation humming, our social strategists keep the insights flowing.
Internal Communications: It’s important to remember that branding happens from the inside out; that’s what makes internal communications so important. We help organizations build plans that get everyone on the same page and turn employees into energized brand advocates. On a more granular level, we coach executive leaders on everything from annual meeting presentations to daily employee communications, like memos and emails.
Event Planning & Management: Bringing people together can be powerful – whether they’re internal stakeholders or external audiences. We help plan and execute events that do more than draw a crowd, they make a difference – generating leads, raising money and energizing employees.

5. Consulting & Training

Great Branding Starts on the Inside. In the most successful organizations, learning never stops. That’s why we bring outside insights to companies looking for help with business decisions that are traditionally upstream from advertising strategy and planning – things like identifying growth opportunities, process gaps and alignment issues.
Personal Development & Team Building: What if you could help people recognize their strengths and preferences, as well as those of others? And what if you could help your teams value diversity, make interactions more meaningful and make communication more effective? That’s exactly what you can expect from our self development and team trainings
Executive Support: The best leaders know that personal and professional growth can directly impact his or her organization’s success. We support executives through consulting, strategic planning, speechwriting, change management and crisis management.